ROLE
Visual Designer, UI/UX Designer, Marketing Consultant
FOCUS
Create awareness for the Underground Film Festival in San Francisco by developing effective marketing and branding assets for a memorable event.
APPROACH
After researching the approach for the mobile application, I discovered users needed a streamlined experience for learning about the different films and directors showcased during the event. They also desired the ability to add them to their schedule. Once their schedule is built they wanted to locate where each film is played, as well as request a ride to the theater.
RESULT
UX design, wireframing and prototyping for the film festival app enabled attendees to simplify and enhance their festival experience with ticket scanning, easy-access film information, and schedule building features. Marketing collateral development included event programs, badges, and posters/signage with a unified look and feel.